According to Statista, 90% of businesses are now using social media as part of their marketing strategy. Social media marketing is one of the easiest and profitable ways businesses within the hospitality industry can increase visibility and brand awareness.
However, despite this, London hotels are still failing to capitalise on social media trends. With this in mind, VB Hospitality, hospitality marketing agency, explains why this is an issue for the hotel industry and why businesses should capitalise on social media trends.
Despite their impressive reputation, many top London hotels are still not using social media to its full capabilities. Research shows that a third of London hotels still don’t use social media advertising and only 15% have posted a video on their Facebook page
How They Can Rectify This
Social media is constantly evolving, which means many hotels can find it difficult to keep up with the current trends. But when it comes to luxury travel marketing, it’s vital to dedicate time and effort to ensure your campaigns are a success.
Most people now enjoy quick-to-consume content. Posting regularly on Instagram Stories is a great way to reach your audience directly. Furthermore, paid Facebook advertisements can also be incredibly beneficial as they can help reach the exact demographic you wish to target and help attract more guests to your venue.
Why Social Media Marketing is Important
By capitalising on these trends, the London hotels should quickly see a boom in the booking rates for their establishment. However, despite the overwhelming evidence that social media will provide some level of success to your overall marketing strategy, London hotels have yet to adapt to this. While many do the basics, they are still failing to put in the extra effort that will help them to reach and convert national and international audiences.
When it comes to developing your hotel digital marketing strategy, it’s important to stay one step ahead of the trends. At VB Hospitality, Essex hotel marketing agency, we provide a variety of hospitality marketing services to ensure your hotel stands out from the crowd.
If you would like more information about our social media marketing services for your hotel, get in touch with our team today.