VB Hospitality Talks – Essex Catering marketing

The catering industry is worth billions in the UK and spans from supplying a humble hog roast to a venue full of guests, right through to a fine dining experience brought to the comforts of your own home. It has become an increasingly popular option for chefs; as it gives them a new set of challenges and freedom to create bespoke menus for clients and their requirements. Essex as a county has a huge variety of caterers to choose from and as an Essex based catering marketing agency; we feel we’re able to offer advice and tips to assist you in creating the right image for your brand.

The team here at VB Hospitality, Essex catering marketing company have listed some tips to ensure you achieve the best brand exposure for your business in your county.

Digital presence

Having a great digital presence as a catering company is vital. You will need a SEO friendly yet simple website that carries your brand message well. Your website will more than likely be the first impression of your catering company, as most people will source you through Google. A digital presence also means using social media platforms effectively; so that your Essex catering marketing campaigns reach a wide audience worldwide.

Catering SEO

Along with a great website, you will need to invest in your catering SEO to ensure your target audience can find you. It is vital that your businesses has a high level of search engine optimisation in order to stand out from the competition and appear on the 1st page of Google. There are many ways in which you can do this; including the creation of blog content that will be uploaded weekly in order to assist you in climbing the rankings organically.

Public Relations

In order to create a local buzz around your catering business you could look at outsourcing your Essex catering PR to an agency that specialise in the hospitality industry and have great local connections with publications and press. This way your Essex catering PR agency can pitch editorial ideas that will secure you thought content features in local and national papers rather than a standard advert piece; that will often get overlooked by readers.

If you are looking for an Essex based PR and marketing agency that specialises in catering to help you reach new clients, then please contact our award-winning team today on 01376 386850.