VB Hospitality

How Can Food and Drink PR Benefit Your Business

How Can Food and Drink PR Benefit Your Business

A business is only as good as its reputation and in the hospitality industry this could not be more accurate. Restaurants, bars and caterers all rely on a great reputation in order to attract customers through the door. Word of mouth is by far the most powerful marketing tool you can hope for. However, in order to gain organic traction and loyal customers you need people to visit or use your services to begin with; which is where Food and Drink PR becomes incredibly effective.

Most hospitality businesses will send out a press release to local publications showcasing the launch of their new brand but few follow up with a PR strategy. The team here at VB Hospitality know the importance of brand exposure in the hospitality industry. If you are looking at your competitors and wondering why they are so celebrated in the community and press; chances are they have a well-rounded PR strategy that is maintained consistently with fresh ideas.

Time to Hire a Food and drink PR agency

A great way to ensure your hospitality brand is achieving targeted exposure to your ideal audience is to outsource your food and drink PR to a hospitality marketing agency. By doing so you will have a team of PR professionals looking to secure you editorial coverage in national and industry relevant publications. PR exposure is not only great for your brand image; but it will help to boost your SEO too.

Social Media Marketing

It seems not a week can go by without a new algorithm change to one of the social media channels. This ever-changing digital landscape can make it difficult to formulate an effective social media marketing strategy. A food and drink PR agency will have their fingers on the pulse of any changes that are coming into play in the social media world; meaning they’re able to run your accounts and make a fluid strategy that will suit your hospitality brand.

If you would like to know how VB Hospitality can assist your business with its food and drink PR strategy, then contact our friendly team today on 01376 386850.

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