Planning a creative campaign that sells distilled or craft spirits can be challenging. Not only do you need to place your brand in front of the right audience, but making them feel like a valued customer is a must.
With this in mind, our hospitality marketingteam reveals three campaigns that will inspire your marketing efforts.
Creating a distillery marketingcampaign that changes the perception of your product can be incredibly difficult. After discovering it’s bourbon was used as ‘cheap party fuel’, Jim Beam reinvented its brand by creating the ‘Make History’ campaign.
This was the first big-name American bourbon to feature a woman and quickly became an overnight success. As a result of its unique approach to alcohol marketing, Jim Beam was praised for representing a movement for equality. Simply for depicting a woman drinking bourbon. Not only did the campaign reposition its competitor, Jack Daniels, as
Distillery social media marketingis key to promoting the growing millennial audience. In fact, 62% of millennials state that brands who engage with them are more likely to make them a loyal customer.
With its extensive use of user-generated content, The Alchemist has successfully tapped into the millennial market. The Alchemist are now well known by this audience for selling a variety of quirky cocktails. By utilising both professional photography and video to showcase their potion-like drinks, the venue has grown to become a staple of the London drink scene.
This year, Gordon’s Gin teamed up with influencer Anna Newton. Together they created a unique marketing campaign known as the “Festive Gin Cocktail Edit”. The brand worked with Anna to create three classic gin cocktails for her and her friends. The campaign was showcased through her Instagram stories and YouTube channel, reaching an audience of nearly 1 million people. As a result of this unique approach to alcohol marketing, Gordons Gin has added £103.2 million to its value; proving that influencer marketing is a powerful tool for distilleries.