The way you present your hotel online is more important than it has ever been. The hospitality sector is packed to the rafters with competition; if you’ve found your hotel flagging behind others in your area (others that may be objectively worse than yours, in fact) then the most likely cause for that will be … Read moreHotel Digital Marketing: What’s Holding Your Hotel Back?
It’s impossible to scroll through Instagram without coming across an envy-inducing post of an influencer travelling the world. But while these posts are bound to give you a bad case of wanderlust; influencer marketing campaigns can be invaluable to hotels looking to promote their business. As hospitality content marketing becomes increasingly popular among millennial audiences; … Read moreHow Influencers Can Help with Luxury Travel Marketing
When it comes to hotel marketing, it is easy to feel frustrated when you don’t receive as many bookings as you hoped. You do all you can to sell your hotel to potential travellers, yet you find would-be guests are looking at your hotel, but not booking. There is more to marketing your hotel than … Read moreHotel Marketing: How to Convert Lookers into Bookers
The luxury travel sector has been greatly impacted by the growth of digital platforms; especially since the shift to mobile devices. The digital world is forever changing, which means hospitality marketers are having to become creative to keep up with current trends. When it comes to hospitality marketing, there are a lot of statistics available … Read moreStatistics To Keep in Mind For Luxury Travel Campaigns
The UK hotel industry has an estimated worth of approximately £20 billion. The market is incredibly saturated, so boutique and chain hotels must both consistently battle on price and customer experience in order to be successful. By using a local strategy based around your county, you will have more success in reaching and engaging your … Read moreHotel Marketing in Essex